The next time clients tell you “No, we don’t need a line item for proofreading” you may want to share this story with them.
New York City transit officials recently printed 80,000 subway maps that listed the wrong minimum cost of a pay-per-ride card. The newly printed maps listed the rate as $4.50; actual rate … $5.00. The city’s transit authority had hiked the price for the card by 50 cents, but the change wasn’t caught. By anyone!
The maps were pulled, corrected, and re-printed. And according to the New York Post, the cost for correcting this typo: $250,000.
I’m guessing a proofreader would have cost the city’s transit authority a lot less!