Copywriting is one of the most essential elements of effective marketing, whether it’s online or in print. The precarious blending of words with design involves strategically writing copy that promotes a company, product, opinion, or idea designed to drive the reader to action. Compelling copy grabs attention and connects with people so they’ll respond the way you want. If your copy doesn’t stop your target audience in their tracks, you won’t get your message read.
Look at the copy you have in your arsenal right now. Does it wow you? If you were the target audience instead of the owner of the copy, would you stop to read it? Pick any one piece and start with your headline. Does it stop you in your tracks? If not, it’s not doing its job. Throw out the headline and start again. If you can’t hook your audience’s attention here, they won’t read anything else you have to say.
Most copywriting will sink or swim right from the start, and no matter how great your product is or how efficient your company may be, how on-target your opinion is or how brilliant your idea may be, if no one reads about it, no one will know about it.
Bottom line: Invest in copywriting. Copywriters are some of the highest paid writers in the world for a reason; they know how to craft the right words in the right way to reach your target audience and get results.