I read the most HYSTERICAL weather forecast last night. Our local meteorologist blogged the following sentence: Tomorrow night the sun will shine and by morning temperatures will drop.
Hmmm. I don’t know about you, but unless you live in the Arctic Circle at a particular time of year, the sun simply does not shine at night. And trust me, I do not live in the Arctic Circle.
And here in lies the problem: writing should be left to the professionals, or if amateurs are doing their own writing, then they should employ the talents of a professional editor or, at the very least, a proofreader, to review their work and clean it up. I mean, come on, this is out there for their audience, their public, to read, and when they write like they are illiterate, how does that reflect on their credibility, or that of the station they work for?
I have to admit, the first time I read that line, it stopped me dead in my tracks. I had to re-read it. Twice. I couldn’t believe what I actually saw. On the Internet. For all the world to see. And then I laughed so hard I thought I would die. It’s so damn funny!
Which brings me to my point: if you refuse to use a professional writer, or your budget simply won’t allow for it, for the love of all things sacred, please, please, please, proof your work before you publish it to the Internet.
Your audience will thank you for it, and trust me, you will save face!