Another Poem…It Is Still April!

One of my faves…

You

The sound of your voice

stirs my soul

and I come alive.

Your fingers brush against my skin

sets me aflame

and I surrender to you.

It’s you I breathe.

Without you I’m not me.

It’s you I need. It’s you.

The feel of your body

close to mine,

the world disappears.

One glance from you

I lose all resolve

and give myself to you.

Because it’s you I breathe.

Without you I’m not me.

It’s you I need. It’s you.

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To Love, Not to Hold

Again, in honor of National Poetry Month, a poem:

To Love, But Not Hold

You’ve been given to me
To love, but not hold
You’re mine,
But can never be mine
You’re a part of my soul,
So much, you’re never know
I lose myself
I n everything
You do
Can’t you see how I long,
Long to be near you?
You’re on my mind
Every moment, every second
All of the time
So if I have to, I’ll wait
I’ll wait as long as it takes
I’ve waited longer for lesser things
For you’ve been given to me
To love, but not hold
And you’re all that I want,
All I’ll ever need

April: National Poetry Month

And to celebrate, a poem:

Untitled

The sky cries,

and trees bow their heads

in quiet prayer

The earth, she shakes with anger

and roars in pain,

But what do I care,

What do I care

My heart, broken, cries out, cries out

but no one hears

So let the sky cry

until her tears wash away

And my pleas, mere whispers

to all, go unheard

So let the trees bow

and break in despair

Just as my body lies crumpled,

broken,

and bare

Why shouldn’t the earth tremble,

and in my same fate share

If the sun no longer shines,

overcome by night’s fears

Would anyone notice,

Would anyone care

If the stars fall from the heavens

and not one witness their sins

For aren’t all our hearts broken

Carried away by the wind

Scattered in pieces, scattered in pain

Does anyone care

Does anyone care

The $250,000 Typo

The next time clients tell you “No, we don’t need a line item for proofreading” you may want to share this story with them.

New York City transit officials recently printed 80,000 subway maps that listed the wrong minimum cost of a pay-per-ride card. The newly printed maps listed the rate as $4.50; actual rate … $5.00. The city’s transit authority had hiked the price for the card by 50 cents, but the change wasn’t caught. By anyone!

The maps were pulled, corrected, and re-printed. And according to the New York Post, the cost for correcting this typo: $250,000.

I’m guessing a proofreader would have cost the city’s transit authority a lot less!

Proofing Your Own Work? Expect a Few Typos Along the Way

Don’t believe having your work professionally proofread is important? You may change the way you think after reading about one costly error for Macy’s, and the end result.

The upscale chain of stores not only is able to align such stars for its television spots – Taylor Swift, Justin Bieber, Donald Trump, and Sean Combs, to name a few – but thanks to a costly catalog typo, the stars above aligned for a few lucky customers as well.

Costly typo for Macy's

Macy’s costly catalog typo

According to WFAA-TV, the retailer mailed out their catalog to customers advertising a “Super Buy,” and was it ever! A big HUGE thank you to the typo that listed a $1,500 necklace –made of sterling silver and 14-karat gold with diamond accents – for the low, low “Super Buy” price of only … $47.

Macy’s did not fulfill all orders placed for this piece of jewelry, but for the few customers who were lucky enough to take advantage of this mistake, kudos to you!

Look, this isn’t a huge decision to make: a proofreader is vital to clean copy. Have your work proofread, and proofread it again before sending the files to the printer. Then, for good measure, proof the print proof. Because the fact of the matter is, typos happen. All. The. Time. So hire a proofreader to perform this task: don’t expect the copywriter who has looked at his/her own copy a gazillion times, and knows it by heart, to know what the copy should say. Because they will miss something, I can almost guarantee it. No, invest in the services of a proofreader, a fresh set of eyes, to rip through that copy and find every single typo in your copy. And find them they will. Because that’s their job, and oh, how proofreaders love finding copy mistakes!

Unfortunately, this story does NOT have a happy ending: the copywriter who worked on this particular catalog was fired. For not catching her own costly typo.

This would not have happened if a proofreader had been on the project, too. Just sayin’.