As a writer, your goal, with regard to using social media, is to generate a buzz about brand awareness. Spread the word. Reach the target audience using the tools they use and language they understand. Unfortunately, here is where a lot of writer’s drop the ball. It’s okay…this is new territory for most of us. The same thing happened when the Internet came along, and now look at us. Most, if not all, writers can say they are experts!
Social media is the same thing. New, but not unattainable. To master these tools, we need to just to get in there and use them. The thing is, we need to understand what they can and can’t do before we can recommend them to our clients. New challenges, but nothing we can’t deal with.
So here’s the big picture on social media and networking and what you as a writer need to know to make the most of it:
- First, understand that this is a way to communicate and connect not only with friends, family, and colleagues, but with customers and more. Internet tools such as LinkedIn, Slideshare, Twitter, Facebook, and YouTube give you instant access to the people you want to reach
- Second, know that the Internet allows you to instantly collaborate, share information, and converse about ideas or causes you care about
- Third, accept that you now work in a world where anyone can be a publisher, writer, reporter, artist, filmmaker, photographer, critic, pundit, or activist
Next step: try the tools out on your own and see what they have to offer. Then make the most of them, first for your own site, then for your clients.