You’ve written the perfect sales pitch. You’ve wowed them with a motivational speech that had them on their feet at the annual company meeting, then turned right around and knocked them off their feet with sensational web copy that drove in the business. You’re a rock star. And now you’ve got to write … about love. Not quite business as usual.
But, hey, you’re a professional, right? Up for any challenge? So here’s the deal. Writing is writing, and writing about love is all but a little different. You need to change your style, find your voice, and focus on a love interest, which, if you think about it, might actually be a little more fun than writing about how to pitch some tired company product to the masses.
And a final word of advice: find a thesaurus. There are plenty available online. Really comes in handy when you are struggling to find the right words.