You tell me. Are writers a bit on the crazy side? I think you almost have to be to have that many voices inside one head, all with different opinions, each vying for your attention to get their voice on the page. Maybe I’m wrong, but I don’t think so. I mean, how else can one writer create such different styles of copy without either 1) stealing it, 2) having some underling write it, or 3) getting a fairy godmother deliver it daily.
No, it’s the cast of characters that take shape inside our heads and land as ink on a page. Different voices. Different styles. And you don’t have to be Hemingway to do that.