Is It Affect, or Effect?

More in the way of grammar trip ups … affect vs. effect. In order to get this one right, you have to know the difference between each word; there’s simply no other way around it.

“Affect” is a VERB, as in “Your inability to write correctly will definitely affect your income level.”

“Effect” is a NOUN. “The effect of your words on the target audience should persuade them to take action.”

Easy enough, right? Think of “effect” in terms of “the effect.” You can’t stick “the” in front of a verb. Don’t believe me? Try it. Can’t be done. And while some people do use “effect” as a verb, these people are usually lawyers, and you should therefore ignore writing like them if you want to write in a way that most of us use the English language.

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